Event Strategy

The best events create an impact far beyond themselves. But this only happens with careful, strategic planning from day one. Our event strategy experts sit down with you for thoughtful dialogue about your company and event. They conduct in-depth analyses of your brand personality, audience, competitors and more. What does this mean to you? Every part of your event plan–from marketing to theme to site selection–fulfills not only your immediate needs, but larger and longer-term corporate goals as well.

Here’s what we offer in event strategy:

  • help you incorporate important trends in the events world
  • assess your event’s goals and challenges
  • guide your audience analysis, crafting a marketing campaign tailored to each group
  • develop an event theme that reflects your brand personality
  • establish metrics for measuring your event’s success
  • guide your site selection process, from site research to venue contract negotiations
  • foster long-term planning, so each decision you make fits into a multi-year event strategy